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19 Jan 24

SEO and SEM: Get Your Website to the Top!

SEO and SEM: Get Your Website to the Top!

Did you know that every second millions of searches are made on Google? What if, when searching for the product or service your business offers, one of the first websites to appear is your company’s? Discover in this article how to make this possible through SEO and SEM.

A website is not just a digital extension of a business, it is the space in which a company keeps its “doors open” 24 hours a day, 7 days a week. Therefore, investing in a website that reflects the essence of the company well is essential.

However, currently, due to intense competition and the battle for public attention, it’s not enough just to build a good website, it needs to stand out. How? The answer lies in implementing SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies.

SEO (Search Engine Optimization)

SEO is a set of techniques aimed at improving a website’s position in search engine results organically and for free, while at the same time optimizing content and creating a richer experience for visitors. The secret of SEO lies in using the right words and providing valuable information.

There are various techniques to explore. For example, defining suitable keywords and distributing them naturally throughout the website’s content. Choosing titles for pages that directly explain what the customer will find, and placing them hierarchically, not just to organize the content, but to communicate to search engines the relevance and order of importance of the topics covered. Or even, taking advantage of alternative texts and adding descriptive captions to images, which, in addition to benefiting visually impaired visitors, increases the content’s comprehensibility to search engines.

SEM (Search Engine Marketing)

SEM encompasses all the techniques a company can use to ensure a prominent presence in search engines. A major arm of SEM is advertisements and sponsored links. That is, unlike SEO, which focuses on improving visibility organically, here companies invest financially to improve their website’s position in search results, placing it above the competition.

In practice, this strategy involves creating a campaign that, depending on the budget, displays the website to a specific and defined number of individuals, and guarantees a certain number of clicks. In addition to increasing the website’s visibility, the great advantages of this strategy are the immediate results and the ability to perform detailed segmentation of the target audience. In other words, you can select the specific audience to which you want to direct your website.

SEO and SEM help your website climb positions and stay at the top of search results. Choose the strategy that suits your company or, even better, if possible, take advantage of both.

At Brandtellers, we build a website tailored to your business and place it at the top of searches. Contact us and find out what we can do for your brand!

Brandtellers is a specialist in Digital Marketing and a Google Partner!