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06 Jul 21



By looking at our new reality, we learn and understand even better the real value and importance of a human connection.

For companies that have seen their physical doors closed, virtual doors have come to the rescue. Whether in the shape of social media, online stores/websites or online advertising, it is a fact that e-commerce is increasingly dominating the economy, breaking all physical barriers and reaching a greater number of audiences.

Engagement is extremely important, it is the differentiating factor when it comes to creating an optimised digital strategy so that it’s possible to increase both sales and companies’ notoriety.

It is important to understand that people’s needs and desires are constantly changing, and digital communication has to adapt. It is in the comments, likes and shares that companies find the information that allows them to discover these same patterns. And customers can perceive the brand’s wants and needs, too! Thus, boosting customer loyalty and finding new customers becomes an easier process for businesses.

It isn’t only on social networks that advantages are found, both for the business and for the customer, online stores and websites allow you to create a plethora of digital marketing strategies at a lower cost, as they do not require the same investment as a brick and mortar store. They can, in this way, be visited by numerous customers and have an increased stock.

Also included in the range of digital possibilities for companies is online advertising, where it is possible to carry out Google Ads campaigns, branding campaigns, marketing, among many other possibilities! Customer interactions and impressions are the factors that demonstrate whether these same campaigns are successful, whether the company must maintain this pace or whether it should change and adapt to what the public asks for.
Thus, the three essential axes in your digital marketing strategy are:

    With brands and consumers closer than ever, you can hear, understand and analyse what consumers are saying about your brand.
    A smart strategy should start with a thorough analysis of the social networks where your brand is present, from what your competitors are doing, to what your consumer really wants. This is followed by the assessment and identification of opportunities for strategy development. This can include strategies for social media, content production, application development, analysis and monitoring of results, for the most diverse platforms from social networks, blogs, broadcasts, and influencers.
    Know that creating ads is not enough. More than expecting your customers to act based on isolated communications, it is important to create campaigns that speak directly to the target, understanding what they need at the moment and influencing them throughout the purchase process. These can range from social media to search engines, and when developing campaigns, it’s important to ensure that creative concepts and messages are aligned with the brands’ strategic vision.
    Online advertising has been the driving force behind the growth of the commercial sector in recent decades, and for brands to grow, effective advertising campaigns are imperative.
    Technology has, in fact, the power to solve real problems for brands and companies, by providing new experiences that drive their growth. Mobile apps, websites and online stores must be developed taking into account the different devices and operating systems, they must be based on the entire digital ecosystem of the brands, and also respect a strict usability strategy. It is also important to integrate real user feedback and collect data in order to optimise the final platform through analytics.

It is an unavoidable fact that the digital is here to stay, and companies must create and nurture relationships with their customers. The time is now, and the window of opportunity has never been more open.