Black Friday has long ceased to be an event that only affected the American economy. In the last decade, this event has spread like wildfire to other countries around the world, and consumers seem unwilling to give up on discounts.
Black Friday in 2022 will be on November 26th, and despite being a day of consumer frenzy, consumer research and preparation begin months in advance. Having a strong and consistent online presence makes a difference when it comes to choice because, in addition to good prices, consumers need security and confidence in the products they want to buy. Is your brand prepared for Black Friday? Check it out!
Be Consistent on Social Media
Being consistent on social media is important for any company, at any time of the year. During periods leading up to special seasons or holidays, this consistency becomes even more significant. On these platforms, it’s necessary to have:
- Updated valuable content: such as information about the products that will be on sale, shipping methods, or delivery times.
- Strong customer support: Consumers view these digital platforms as an effective and instant means of contact, so consider this when preparing your company for Black Friday.
- Plan content in advance: During this period, the to-do list seems endless. Organize your posts and ads so you can publish them consistently and creatively, no matter how busy you are.
Invest in Strong SEO and Keep the Website Updated
Appearing at the top of search engine pages is neither random nor easy. It involves effort and the implementation of search engine optimization (SEO) practices. Improving your website, including SEO strategies for your blog, can make your page more visible to those searching for keywords associated with your brand, product, or service on search engines like Google. Developing and updating pages, conducting keyword research, and selecting products are some of the steps that can contribute to the good ranking and performance of your website.
According to a recent Google Trends survey, “85% of consumers say that product information and photos are important in deciding which brand or store to buy from.” It’s the ideal time to review your content!
Undoubtedly, Black Friday is a significant event for digital commerce, given that consumers prefer to shop comfortably in their own space. Without haste or confusion, the interest in online shopping encourages companies to invest in email marketing strategies, especially during events like Black Friday.
What, how, and when to send communications? It’s important to keep in mind that the open rate may be affected by the number of emails in the customer’s inbox or may even go unnoticed. Considering this factor, you need to make your communication stand out: put effort into the email subject line and use attention-grabbing words. Keep your communication simple, using images and links that lead to your website or product.
A day like Black Friday requires you to prepare your customers in advance. Show your products or services, explain how shipping will work, where customers can get their questions answered, and create excitement about the promotions to be offered. Email marketing remains a strong advertising and communication tool, so don’t underestimate it!
Online Advertising, an Investment with Returns
In a strong digital strategy, creating online ads is mandatory. Online advertising is one of the most effective methods to drive potential customers to your website and achieve even greater results! Facebook Ads, Instagram Ads, and Google Ads are essential tools for this growth and offer various advantages such as:
- Increased reach of posts and ads.
- Precision in audience targeting based on factors like age and geographical location.
- Variety of formats and content.
- Ease of collecting and measuring results.
- Returns, even with a small investment.
- Interaction with the audience, especially on social media.
These digital ads should be accompanied by updated social media and a website to ensure the user experience is as seamless and facilitated as possible.
Black Friday can be a challenging time for businesses. As a specialist in Digital Marketing and a Google Partner, Brandtellers has the ideal tools to boost your brand. Count on us!
Check out one of our success stories here.