The Belgian company is a leader in the research, development, production and marketing of oral hygiene products and cosmetic dentistry.
For launching the product Remescar Eye Bags & Dark circles in Portugal, it was decided to bet on paid media, namely in the Google Search Network and ads on Facebook.
A digital media plan was drawn up on the basis of two platforms, each one, for a specific phase of the sales funnel:
Campaign performance outperformed the initial expectations - both on click-through and impression-level.
During the campaign, 587,834 people were reached by the ads, of which 49,820 visited the website - which represented an increase of 8121.38% of visits to the website compared to the previous period.