The European Parliament is an important forum for political debate and decision-making at the EU level, acting as a co-legislator, sharing the power to amend and approve legislative proposals and to decide on the EU budget with the European Council.
The Parliament believes that its role is not only to promote democratic decision-making in Europe but also to support the struggle for democracy, freedom of expression, and fair elections throughout the world.
Strategies for the creation and implementation of campaigns on Facebook and Instagram have been outlined and are continually updated in order to achieve the goals of the European Parliament in Portugal, helping to raise awareness on these issues, and publicise specific actions. The Facebook and Instagram Ads strategy applied includes the definition, development, and implementation of various video, outreach, and interaction campaigns, in order to enhance the achievement of the expected results.