Norgarante is an institution that provides services to Micro, Small and Medium Enterprises, in the north and center of the country, enabling easier access to credit and ensuring contractual responsibilities are fulfilled.
Expanding the market’s knowledge of its products and support services to Portuguese SME was the challenge presented to Brandtellers.
The strategy suggested and adopted was to develop Online Advertising campaigns. This allowed for Norgarante's objectives to be met, establishing a digital strategy that entailed:
Development and implementation of Google Ads campaigns on the Search Network and on Display, as well as LinkedIn Ads;
The correct implementation of these campaigns exceeded the initial goals, generating more than 80% of website visits.