The brand “Prémio Cinco Estrelas” earned its name precisely because of the rating that refers to something that is perceived as very good - “Five Stars”. It is an evaluation system, carried out annually, which measures the degree of satisfaction that products, services and brands offer to their users.
Five variables that influence customers' purchase decisions are used as criteria, namely: experience satisfaction, price-quality ratio, purchase intention or recommendation, brand trust and innovation.
The Cinco Estrelas Award helps to identify the best in the market, both in terms of products, services and brands. When you see this symbol on any brand, it is guaranteed that what you are purchasing has been tested by consumers or professionals and found to be of high quality.
For consumers, the “Prémio Cinco Estrelas” seal of approval translates as a guarantee of the best options available on the market. For the winning brands, it becomes a rigorous evaluation and communication tool that sets it apart from the competition.
Brandtellers was chosen for the “Prémio Cinco Estrelas” through a contest, to give the deserved prominence to the 135 brands that won the award, among them ASUS, Bosch, Galp, Toyota, and EDP, also including brands in the area of aesthetics such as Kiko Milano or O Boticário, and many others.
Various tools were used to make these brands, awarded the “Prémio Cinco Estrelas” seal, becoming even more known for their quality by the general public.
Online advertising was used, through Google Advertising Display, for example, and the Google Display Network helps to find the right target audience with targeting options that strategically show your message to potential customers at the right place and time.
YouTube is a platform with a wide reach and, therefore, Google Ads Video was also used, where ads were created to demonstrate in which category each brand was the winner of the award, and with this redirecting to the landing page for the brand or product.
Google Search ads were created for the various brands that won the awards. A target audience was defined, as well as a list of keywords for each ad, with the main objective of making each one appear in the results of user searches, through terms related to one of the keywords, to later be redirected to the landing page.