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CORKEEN

  • Digital Strategy
  • Social Media

BRIEFING

Corkeen is a brand that belongs to Corticeira Amorim, one of the largest industrial groups in Portugal and a world leader in the cork industry.

Corkeen has developed the innovative Corkeen system, a safe, sustainable and comfortable solution of cork-based playground surfaces, with many other advantages that only cork can offer.
Cork is a natural material, and the cork forest actively contributes to preserving the balance of our ecosystems.

Corkeen by Amorim wanted to strengthen its online presence and Brandtellers was the digital agency elected to create and communicate the brand’s personality, character, values and positioning to its target audiences: professionals in the areas of Construction, Architecture, Interior Design and Landscaping and the people who value eco-friendly products.

CORKEEN
CORKEEN

STRATEGY

In order to achieve their growth goals and increase product awareness among their customers, a strategic digital marketing plan and some operational actions have been developed with the following objectives:

  • Increase Corkeen’s notoriety in the digital world through social networks like Facebook, Instagram, Linkedin and Pinterest;
  • Create closer connections with the brand;
  • Increase sales among its prescribers;
  • Raise Masters worldwide.