OCP Portugal is a company that sells and distributes pharmaceuticals, cosmetics, perfumes, dietetics, natural medicine, medical devices, pharmacy accessories and related raw materials.
Headquartered in the city of Maia, OCP Portugal is the result of the integration of ten companies in the pharmaceutical distribution sector, with market presence since 1946.
OCP Portugal is part of the Mckesson Europe group, part of the Mckesson group, an American multinational world leader in healthcare provision, with a presence in Europe, the United States of America and Canada.
OCP sought to promote its positioning in the domestic market and for this purpose Brandtellers proceeded to develop and implement content for the company’s social networks, Instagram and Linkedin.
One of the main objectives was to define a brand’s visual proposal, tone of communication and way to reach the public in the correct way.
The strategy developed and implemented for social networks, involves the development of different types of content, to connect and interact the brand with its audience.