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CARGLASS

  • Transmedia Storytelling

BRIEFING

Carglass is part of the Belron Group, a world leader in vehicle glass repair and replacement. Present in more than 30 countries, they have more than 25,000 employees who serve more than 12 million customers a year.

Pioneers in Portugal since 1989, it has its network of more than 70 agencies and a mobile service with more than 30 vehicles that ensure complete assistance wherever the customer is.

Carglass strives to make a difference in people's daily lives, solving their problems and sharing the same concerns, stating that is its purpose. They operate in the automotive segment, having customer satisfaction as their main goal, and achieving just that, through the dedication and flexibility of their employees.

CARGLASS
CARGLASS
CARGLASS

BRANDING STRATEGY

With a well-defined objective of continuous improvement and evolution in its advertising and marketing practices, Carglass chose Brandtellers to be its “soul mate” in all areas of marketing and communication, arm in arm with its internal team.

Therefore, the car glass repair brand left it up to Brandtellers to implement several strategic points concerning advertising, both online and offline.

The creation of TV and radio spots, and the definition of creative concepts that accompany the entire visual identity of the brand and the annual national campaigns. These are just some of Brandtellers' points and areas of activity, in a 360º established partnership.
Brandtellers are responsible for all the brand's mass media campaigns, as well as communication for the corporate, agency and trade segments.
The strong strategic marketing component contributed to establishing a healthy connection with Carglass, as brands are increasingly looking for agencies that, in addition to creativity, have constant strategic thinking and 360º competencies.