American Tourister is a suitcase brand – rigid and soft – of great quality.
Aiming to activate American Tourister Portugal and position it as a top of mind brand when thinking about travel bags, among a younger target audience, several online communication actions have been developed.
To discover the best destinations, and live the best experiences, it is essential to choose the best bag. Thus, we reached the American Tourister Portugal’s claim:
THE BEST TO DISCOVER
Through The Best to Discover concept, American Tourister Portugal presents its au-dience with the best travel suggestions to discover the world, through Social Media. Each trip corresponds to an American Tourister suitcase, suitable for each destina-tion.
Therefore, the basis of the communication strategy for the American Tourister Portu-gal brand in the online digital environment is based on the constant creation of con-tent, namely articles, images and videos with useful information for those who travel.
Content sharing is done:
A The Best to Discover playlist was also created on Spotify, with songs selected tak-ing into account the target audience.