For 27 years, Exatronic has been transforming complex ideas into unique solutions with the main objective of simplifying and improving the lives of consumers.
With expertise in engineering services, production, and testing, and through specialised innovation processes, Exatronic offers integrated solutions in Hardware and Firmware Engineering, Industrialisation, Assembly, and End-of-Line Testing for products across various sectors. In collaboration with Brandtellers, the company underwent a website restructuring, a revamp of written and graphic language, and the creation of communication elements.
As one of the primary resources for promotion and presentation, a website plays an essential role in a company's online communication. The need for a website revamp, aligned with corporate image development, led Exatronic to Brandtellers. After a thorough case study and implementing recent changes, the following objectives were achieved:
The development of new iconography and institutional presentation utilising Motion Graphics formed the basis for the company's new stationery. Business cards, flyers, and a booth featured at the largest international trade fair dedicated to the industry - Hannover Messe 2022 - were some of the visual elements created for the brand. The new identity was also promoted through the professional network LinkedIn to reach a wider audience, including partners and the public.
The communication transformations carried out by Brandtellers enabled better coordination among the various identity aspects of the Exatronic brand, from written language to visual representation.