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FERNETO

  • Websites & Apps

BRIEFING

Ferneto is a world reference, a renowned brand in the bakery and pastry sector, market leader with a solid presence in more than 50 countries, with branches in Spain, Brazil and Mozambique.

Among its wide range of solutions, they develop products for the bakery sector, such as kneaders, mixers, laminators, moulding lines, formers, and dividers, mixing the “raw material” with the best technology, to produce robust and versatile work tools, which support the daily work in a bakery and the mastery of each baker.

With more than 200 employees in the Group and a production area of 18 000m2, this Portuguese multinational has been focusing on sustainable growth, with partnership, proximity, innovation, ethics and transparency as their values and focus for their work conduct.
A company with a global presence and a local commitment.

FERNETO

WEBSITE STRATEGY

To consolidate its presence in the digital environment, Ferneto felt the need to develop a website capable of showing the world its vast universe, spreading information quickly, accessibly and effectively, providing its users with a greater and better experience of the brand and everything it integrates, through new functionalities and areas.

For this, a responsive website was studied and developed, adapted to mobile devices and multilingual, with a current, light and structured design, capable of serving the purpose of information about the numerous products, without ever losing sight of the entire universe of adjacent information. . The organisation of the products responds to symbols by category, facilitating the search, having been developed an Equipment Configurator, with the possibility of sharing in several ways and also exporting pdf files for the configuration and equipment information (dynamic, multi-format and multi-page).

A multi-room synchronous service/support system was also set up, allowing users to talk in real-time, and allowing for several simultaneous services, with different profiles (technical, commercial, etc.).

A Technical Area was also developed with multi-profile access control, for exclusive News, Equipment Registration and Support Requests, as well as access control to exclusive content on the public website.

On the website, integration with the Instagram API, integration of Web Push Notifications, an Events Calendar with external API integration and even a hybrid backend, which feeds the Web and Mobile platform, via REST API, was developed.