Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Search in posts


  • Websites & Apps


GRUPEL is one of the leading worldwide companies in the design, production and distribution of electrical products. It has been in the market for over 45 years and is present in over 70 countries on 5 continents.

Its mission is to design, produce and sell generators, providing energy to the entire planet, but with growing sustainably in mind.



In order to give their new website a more modern profile and look, to create something that was well structured at a hierarchical level of information and organisation, and that is always highlighting the points of conversion, GRUPEL chose Brandtellers as the ideal partner to create and improve their digital home.

GRUPEL intended to create a distinct website that would highlight the company in the digital world. For this purpose, they provided the support materials that would serve as a lever for this project: the structure, ideas and sales funnel.

The website also contemplated several integrations in terms of marketing automation, SEO and SEM.

The development of the new GRUPEL website derived from a previous analysis and study in order to conceive a concept that would convey GRUPEL’s essence, and that would meet the company's objectives:

  • Appealing
  • Fast
  • Efficient
  • 2,000 references
  • Filtering mechanisms and equipment comparison
  • And all the data analysis tools