With a deep respect for history and tradition, the project for Quinta da Lagoa Velha (QLV) was born in 1969, operating in the production and sale of bulk wine. The vines, which have been part of the Neto Family for 3 generations, were the basis for a line of unique wines that identify the Bairrada region.
Recently, Lagoa Velha underwent a complete rebranding and relaunch, followed by a renovation of the cellar's facilities and equipment, in 2020. Year after year, there is a noticeable improvement of QLV wines, as the result of constant innovation and refinement of its viticulture and oenology, already featuring several national and international distinctions.
With a view to its new positioning and achieving greater notoriety in the target markets, Quinta da Lagoa Velha relied on Brandtellers and invested in the development of an online platform that could convey all its essence, its know-how and range of products that can be marketed and consumed anywhere in the world.
The commitment to an E-Commerce and Website platform that matched the brand's identity, demonstrated the quality of the products and facilitated the purchase process, paved the way for new customers and strengthened QLV's presence in the market.
Alongside the development of storytelling, responsive design solutions were also implemented. The purpose is to give the user not only an adapted and comfortable access to the Website, when accessed through a mobile device, but also to create a connection with it through the history and people of the brand.
To allow progression and autonomy in changing content by QLV, a Content Management System was applied on the Website (which includes Product Catalog Management, control over Multimedia Content or even the Client Area), an SEO optimisation was performed and generated easy access to sharing and social networks of the brand.
Organising the information in sections such as About Us, Vineyards, Wines, Wine Tourism, provided an improved layout of contents, which is reflected in the purchase of products and in the connection with the platform visitors.