Establishing itself as one of the most prestigious companies in Aveiro, Vitor Guimarães & Filhos, S.A. (VGF) is dedicated to the sale of automobiles and provides auto body shop services.
Let's go back in time. In 1932, after the inauguration of a small repair and bicycle sales body shop, with which he participated in the Volta a Portugal in Bicicleta (Tour of Portugal), the young entrepreneur Vítor Guimarães saw the business grow. The company quickly expanded into car sales and repairs, officially representing some brands in the industry.
In 2023, VGF continued to fulfil its mission of providing the best service and advice in its field of expertise: "day by day, kilometre by kilometre, person by person."
Based on the brand's experience and expertise, Social Media planning was designed as a transmission of information, knowledge, and trust. By promoting services, and available vehicles, and providing answers to inquiries, VGF strengthens its presence as an automotive expert.
Communications on Facebook and Instagram are consistently carried out every week, using video and photography.
Their growth on the platforms and the reinforcement of their online presence became a priority for VGF.
The advertising plan was implemented to promote campaigns on Social Media platforms such as Facebook and Instagram. Increasing brand reach, solidifying existing content, and creating greater recognition, as well as redirecting users to the new website, were the initial steps taken to achieve the outlined objectives.
In 2023, the development of a new platform began with the aim of implementing user-friendly mechanisms to optimise user navigation.
The revamped website also provided a detailed display of all services offered by VGF, enabling direct and facilitated contact with the brand's professionals. The recent restructuring allows customers to initiate the vehicle purchasing or exchange process online, even allowing the attachment of images.
Thus, the website vitorguimaraes.com was created by Brandtellers.
