Nutre Group is a Portuguese multinational that is a strong bet on the market of organic drinks based on soybean, but not only. The company is present in Portugal, Romania, Angola, Brazil and Mozambique and it is the owner of brands such as Shoyce, Atlantis, Floriol and Unisol.
Nutre decided to bet on a new communication and presented Brandtellers Studio the challenge of developing the group's new institutional and corporate website.
The objective of this project was the development of a platform that would show the whole universe of the brand and that would allow to:
As part of a broad strategy of the new brand communication, a new Nutre Group institutional website was developed, including the entire universe of the group, namely business, market and brand areas.
A three-axis digital communication strategy was also developed:
A new institutional website was developed, integrating each one of the companies / brands of the NUTRE group.
This website was designed to bet on a modern language that conveys the knowledge and skills that Nutre has in the different business areas in which it operates.
By promoting brand positioning and values and by becoming a tool for interaction with all stakeholders, this platform has as its main role to be a primary source of information about the group.