Nutre Group

Websites & Apps

BRIEFING

Nutre Group is a Portuguese multinational that is a strong bet on the market of organic drinks based on soybean, but not only. The company is present in Portugal, Romania, Angola, Brazil and Mozambique and it is the owner of brands such as Shoyce, Atlantis, Floriol and Unisol.

Nutre decided to bet on a new communication and presented Brandtellers Studio the challenge of developing the group's new institutional and corporate website.
The objective of this project was the development of a platform that would show the whole universe of the brand and that would allow to:

to position all Nutre and all corporate group in an informative, rigorous and proximity context;
translate your values;
be developed in the various strands and media of communication;
to contribute to strengthen the reputation of the parent company (Nutre SGPS) and Group companies (Nutre Farming, Fertilis / Nutre AO and Nutre Indústrias Alimentares);
to arouse the interest of the target public (Stakeholders, Shareholders, Banking, Investors, etc.);
adapt the language and information to the target audience.

STRATEGY

As part of a broad strategy of the new brand communication, a new Nutre Group institutional website was developed, including the entire universe of the group, namely business, market and brand areas.

A three-axis digital communication strategy was also developed:

Active presence in social networks like Linkedin, Facebook, Instagram and Youtube with the objective of creating, in a regular way, contents of the most diverse contents in which the group of companies as it follows:
on products and their benefits to the final consumer;

Institutional information;

Items with added-value information for consumers;

Partnerships for creating content with nutritionists, athletes, others;

An active work with the bloggers community.

E-mail marketing

Regular sending of newsletters with news about the group;

On-going ad campaigns to raise awareness of the group and traffic to the website (Search Network and Google Display Network).

Website

A new institutional website was developed, integrating each one of the companies / brands of the NUTRE group.

This website was designed to bet on a modern language that conveys the knowledge and skills that Nutre has in the different business areas in which it operates.
By promoting brand positioning and values and by becoming a tool for interaction with all stakeholders, this platform has as its main role to be a primary source of information about the group.

SOCIAL MEDIA

In addition to hold a modern and appealing design, a complete and intuitive website that respects the tones inherent to the area of action of the brand, this site was developed using HTML 5 technology and it is responsive, allowing access from any mobile platform, without any difficulties or limitations.

Nutre's website also includes a backoffice platform, which allows, in a simple way, the content management by the client.