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27 Feb 18

American Tourister announces Cristiano Ronaldo as its global brand ambassador for 2018

American Tourister announces Cristiano Ronaldo as its global brand ambassador for 2018

Cristiano Ronaldo is 2018’s global ambassador for American Tourister, the travel luggage brand belonging to the global leader group Samsonite.

“American Tourister is fun and functional, which pleases everyone. I am delighted to be the face of the brand in 2018. As a frequent traveller, I feel the need to have great quality travel luggage, and also something that allows me to express my personality”, explains Cristiano Ronaldo, Portuguese football superstar.

Dynamic, fun and confident, with over 230 million social media followers from all over the world, the football star reflects the soul of American Tourister.

The nomination as new brand ambassador came in a time when the World Cup is starting to attract global audiences. The competition kick-off happens this year on June 14th, in Russia. Making the most of the atmosphere surrounding the Cup, the Portuguese star will be the protagonist of the 2018 campaign called “Bring Back More”.

Cristiano Ronaldo holds 24 national and international trophies, among them 5 Golden Balls. He is renown in and outside the field as a sports icon, as a football specialist, and as reference in the world of fashion.

Brandtellers Studio, digital agency from the Opal Advertising group, is in charge of the digital marketing for American Tourister in Portugal. It specialises in social media, online advertising, websites and mobile apps.

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