Don Draper is a true storyteller, able to inspire and thrill anyone. Don takes on the role of an advertiser in the famous television show Mad Men, but he could well be a psychologist.
Being a Storyteller means: being original, human, bringing up emotion, being authentic. Much of what a storyteller does is inspired by the analysis of behaviors and attitudes of the human being, of societies.
This video shows part of one of the episodes of the Mad Men show . The Carousel is a good example of what we are talking about because it explains how a storytelling strategy can transform the brand into the epicenter of the whole narrative, with the subtlety necessary to do so, in an unconscious way for the human being.