Brands work more and more on their communication processes by using transmedia storytelling strategies: do you know how such a project works?
Steve Peters helps us, through this infographic, to really understand the essential points for a strategy based on this theme.
A document that summarizes, in an easy and objective way, the whole process.
The advertising agency FCB Global has developed a video tutorial on brand content and transmedia storytelling.
Through this video we understand, in a very objective way, how to spread a narrative through multiple online and offline platforms.
The agency used the original story of Cinderella, to turn it into a 2.0 version ready to be consumed by the millennial generation.