Did you know that, on average, a person spends 91 minutes of their day enjoying social media content?
Since the invention of the Internet, brands have been forced to evolve in order to keep up with the constant evolution of their consumers, market and society.
Taking into account the growth of social networks and the speed with which information reaches users today, as well as the necessary care with the management of their content and information, it became essential to turn to professional management on digital channels, based on well-defined strategic thinking.
The creation of a Social Media strategy must always take into account the area of activity and its target audience. If content marketing is king, so are the professionals who work and think about this content daily. Still won’t believe this? See how many professionals can work on “simple” content for your social network:
- Copywriter / Editor
- Community manager
- Campaign manager
These days, customers like to feel special and therefore, integrating them into the different processes of the brand will help to create and strengthen a unique bond, a bond that creates a sense of belonging.
Any communication and marketing professional knows that being present is not enough. One needs to be effective and result-oriented.
Once the pillars of communication have been defined, and the appropriate strategy established, the brand and its company must focus on results, monitoring and managing performance.
Talk to us and learn about our success stories in social media for companies from B2C to B2B and increasingly in B2B2C. We will be happy to add you to our success stories!