We are a specialized agency in activating brands through transmedia storytelling strategies.
Brands can no longer play a merely commercial role in their relationship with people.
The consumer connected to a traditional relationship of an economic value exchange, gave way to a necessity for a more emotional, inter-helping relationship, in a constant exchange of value between the brand and people.
People are brands and brands should be like people, they should reflect values, positions, human attitudes, because this is the only way to be able to remain in the ecosystem of personal relationships.
Today the human being no longer consumes a brand just by the status it gives or by the functionality of its product. He values the other side of the brand, the brand’s concern for its welfare and social well-being.
For this, it has become essential to create narratives by brands, whether factual or fictional, as we see ourselves reviewed through the messages and values transmitted by stories, which is an effective way to develop content that gets people´s attention.
Stories allied to the best technology provides us, allow any brand to interact with its audience in a completely impressive way.
This is where the storytelling transmedia strategy makes sense in the lives of brands and people!
The goal of this strategy is to develop an experience of entertainment and consumption of contents in the audience, allowing them to participate in the creation of new content in a coordinated and unified way.
Each medium gives its contribution to the development of the narrative, which can be a person or a brand.
The storytelling transmedia strategy enables people to engage with the history of the brand by using the most varied media available and allowing everyone who interacts with our content to achieve a differentiating experience.
In this process, narratives have the role of creating connections that go beyond the functional factor, getting to an emotional stage. The connection between our message and the intimacy of those who receive it, will allow its easy understanding and memorization, since it can “stir” with our emotions and values.
All platforms that allow the point of contact with people and allow them a differentiated experience, whether or not they are web users, are essential for this new brand culture.
At Brandtellers Studio we believe that a good story, when transmitted through the right media, can change a person, a brand or even the world!