Belonging to the Stand Paulino group - an authorised Ford dealer and workshop - Ovardrive is a registered brand dedicated to vehicle rental in the Ovar municipality. It prides itself on its values of customer proximity, support, and affordable prices. After 45 years of history, it decided to entrust Brandtellers with the strategy and implementation of its new rent-a-car business, resulting in the development of a pioneering website and branding in the region it operates.
Modern, accessible, and intuitive: this was the result of a website and corporate identity created from scratch for Ovardrive. The implementation of a customised and simplified booking module allows for personalised reservations, including the choice of the most suitable vehicle and related extras.
In addition to providing a quality experience on any device, the responsive design ensures that customers have direct access to the most relevant content and information without difficulty. Divided into four sections (Vehicles - Services - About Us - Contacts), the platform remains simple, organised, and accessible.
The creation of a name, logo, and visual identity for the brand preceded the development of the website.