Those venturing into the field of Digital Marketing would love to have a magic horoscope revealing the trends that will boom in the coming years. Unfortunately, such a horoscope doesn’t exist. What remains is to keep our eyes wide open and try to make some predictions. In this article, we guide you through the trends we think you should keep an eye on in 2024:
Artificial Intelligence and Response Automation
Artificial Intelligence (AI) seems like it’s here to stay, and as AI evolves, response automation emerges as a dominant trend in marketing. Indications are that chatbots will become more sophisticated, promising instant responses, and customised and contextual interactions, enriching the customer experience. Want to strengthen your relationship with your customers? Follow this trend and learn to make the most of AI!
Humanisation Marketing
As AI and response automation strengthen, a notable counter-trend emerges in the search for humanisation. In an increasingly automated digital world, the value of authentic human connections seems to be growing. The challenge for companies is to find the balance between AI efficiency and human empathy, through strategies that combine the power of technology with customisation and a personal touch. Is your company ready to bridge technology and emotion?
Customised Marketing
The demand for a personal and distinctive touch leads to the growing trend of personalised marketing. Consumers crave tailor-made experiences where they feel recognised and understood. Strategies that use data to personalize campaigns, from product recommendations to targeted messages, prove essential for winning customer loyalty through digital marketing. Invest in personalisation and show your customers that you know them!
Virtual Assistants and SEO
The need to optimize search time opens doors to the growing use of virtual assistants like Siri, Alexa, and Google Assistant. Thus, voice search optimisation will be another trend in 2024. Search Engine Optimisation (SEO) strategies must be adapted to better respond to voice queries, with more natural content focused on frequently asked questions. Does your company invest in SEO? Then you will surely stand out!
Short and Immersive Content
In this matter of time optimisation, the demand for video content, especially short, is a trend that will not soon leave the digital world. The era of quick information highlights the importance of engaging narratives in short videos, stories, and other easily digestible formats. Moreover, the inclusion of immersive elements in videos is set to gain prominence. A significant increase in interactive and personalised videos is expected, where brands aim to actively engage viewers, offering a more engaging, personalised, and memorable experience. Are you ready to invest in this type of content?
Virtual and Augmented Reality
Speaking of immersive content, virtual (VR) and augmented reality (AR) also seem to be part of the future of Digital Marketing. Gradually, we should start to see brands investing in creating immersive and interactive experiences to provide a deeper connection with their products or services, such as AR-based advertising campaigns that allow customers to visualize products in their environment before making purchase decisions. This trend will mark a new era of brand-customer interaction, believe it!
The future is undoubtedly a mystery, there will be many new developments and surprises, and evolution will continue. The best strategy is to be prepared and adapt. Are you interested in learning more? Contact us!
Brandtellers specialises in Digital Marketing.
